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The Argument for Print
Excerpt from business2community.com
Authored by Anna Kec
Stimulating More Senses Pays Off
One exclusive quality that print has is just how tangible it is. Consumers are able to browse a magazine, feel the paper through their fingers and even distinguish between certain paper densities and compositions.
What’s more, consider how there’s also the smell of ink on paper or the added scent of a page – all of these are powerful stimuli that will give a tremendous boost to your ad’s efficiency. These are important senses that cannot be stimulated in the digital environment. This is why brands everywhere should take advantage of the multitude print media at their disposal.
Is print dead?
Here’s what others are saying.