Some Stout Work
The Argument for Print
Excerpt from business2community.com
Authored by Anna Kec
Stimulating More Senses Pays Off
One exclusive quality that print has is just how tangible it is. Consumers are able to browse a magazine, feel the paper through their fingers and even distinguish between certain paper densities and compositions.
What’s more, consider how there’s also the smell of ink on paper or the added scent of a page – all of these are powerful stimuli that will give a tremendous boost to your ad’s efficiency. These are important senses that cannot be stimulated in the digital environment. This is why brands everywhere should take advantage of the multitude print media at their disposal.
The Stout take on the stimulus of print.
Really the best bet is an integrated approach. Particularly with local businesses. A website, social media locations and print materials all working in unison to highlight the brand and its offerings make for a powerful tonic
I mean, we have five senses – sight, smell, touch, taste and hearing. Print and promotional materials can access the ones that digital media — as terrific as it is — just can’t impact. Our senses help us to understand the world around us. They stimulate us by sending messages through receptor cells to our brain, using our nervous system to deliver that message.
But enough of the science. The 6th sense may not be mystical at all. It’s probably common sense and that tells us that ideal messaging should speak to our entire selves. So grow your digital and work your social platforms but don’t forget about print. It might serve you well.
So look into that local newspaper. Get an ad in the community chronicle and even consider a poster or two. Your business might support the neighborhood while giving you a leg up on competitors who have run away from print completely. That vacuum just might be an opportunity.
Print marketing. It has an audience. Consider it.
Is print dead?
Here’s what others are saying.
The top 10 newspapers in the United States.
This might just surprise you.