Logo Design

The Importance of Logo Design

It all starts with logo design. The look and feel of a brand carries through to all aspects of short term and long term success. Here are some businesses we’ve helped to develop a personality that’s recognizable and fun. Custom logo design is something we take seriously because it’s the bedrock of marketing for all brands large and small.

What’s in a logo?
The power to stand out.

People often ask us all about “How to market my business.” The answer often starts with a good identity. A corporate identity is usually centered on a mark or logo. It takes on life via placement on every item your company puts out. Premiums, websites, social media, business cards, white papers, advertising and much more.

Your logo is the foundation of your brand. People remember it—or not. Tie this into the right color scheme, integrate a font that rings true and a brand is born! Do small companies need a “brand?” Only if they want to be taken seriously. (Read about it here)

Small marketing firms take the time to develop a look and feel that tells your story. By finding the right fit and keeping it consistent brands can be noteworthy in the eyes of customers.

Nina Simons a writer for smallbizdaily.com puts it this way.

“A logo should be the cornerstone of your business because it represents who you are, what you do, and your company’s values. Since the logo is one of the most effective marketing tool any company could have. Your company logo should be unique, adaptable and effective in order to convey your company’s values. By having a unique logo, you can attract new customers stand out amongst your competitors.”

Nina’s right. Building a logo is easy. Creating the right one takes experience, the type of experience we enjoy at Stout Marketing and Design. It’s a one-time expense entrepreneurs find well worth the cost for a symbol that sums up your work.

Think about it. How many successful brand names have a logo that doesn’t appeal?

The average revenue increase attributed to always presenting the brand consistently is 23%.


Color increases brand recognition by up to 80%.

 University of Loyola

Here’s some logos from historic disasters in branding.

Ford Edsel

edsel logo

Microsoft Zune